Economics of the Media

Economics of the Media is a comprehensive course that explores the intersection of economics and the media industry. Students will analyze the economic structures and behaviors of various media platforms, such as newspapers, broadcasting, and digital media. Topics covered include the role of advertising and subscription models, market competition, regulation, and the impact of new technologies on media economics. Through case studies and real-world examples, students will develop a deep understanding of the economic forces that shape the media landscape. This course is ideal for students interested in pursuing careers in media management, journalism, marketing, or advertising.