Course description

Course Overview

This course provides an in-depth exploration of the economic principles that govern the media industry. Participants will analyze the financial structures, business models, regulatory frameworks, and market dynamics that shape the media landscape.

Key Learning Objectives

By the end of the course, participants will:

• Gain a comprehensive understanding of the economic forces at play in the media industry
• Learn to critically evaluate the impact of economics on media production, distribution, and consumption
• Understand the relationship between media economics and public policy
• Explore the implications of digital technology and globalization on the economics of media

Requirements

Participants are required to have a basic understanding of economics and media studies.

Outcomes

Upon completion of the course, participants will be able to:

• Apply economic theories and concepts to analyze media industries and markets
• Evaluate the financial sustainability of different media business models
• Identify the role of government regulations and policies in shaping the media economy
• Analyze the impact of technological advancements and globalization on media economics

Certification

Participants who successfully complete the course will receive a certificate of completion in Economics of the Media.

What will i learn?

• Apply economic theories and concepts to analyze media industries and markets
• Evaluate the financial sustainability of different media business models
• Identify the role of government regulations and policies in shaping the media economy
• Analyze the impact of technological advancements and globalization on media economics